Take a look at my professional journey, Tech Stack Skills, Education and Industry Knowledge. You'll find helpful links for next steps in each section. Enjoy
Pandemic to Present
Director of Marketing and Development
Asheville Lifestyle Realty
I take the goals of the brokerage, lead content strategy, and build multi platform campaigns that increased social engagement by 50% this year. I coordinate and lead all social events as well as create our strategies for company growth; how and when to add agents, what business development opportunities to pursue next. Once agents are onboard, I move into a role of leadership with them to provide individual support, accountability, and encouragement along their real estate business journey.
2015 - 2020
Owner / Designer
Callie Q Web Design
I perform routine website audits for my clients for UX design, conversion design, customer delight, and business brand clarity. I create project plans for how to improve any weak points over time for these businesses to pass to their internal teams or I implement the changes on their website myself. I help small businesses modernize website mobile optimization, create SEO strategy, and advise clients on Software implementations. I enjoy website copywriting, leveraging teamwork between content creators and business owners to unify that business' brand appearance and voice online.
2018 - 2019
Inbound Marketing Strategist
Colorado Springs, CO
As an account manager and Marketing strategist, I worked within the home builder and remodeling sphere. My role was to evaluate a client's marketing efforts (or lack of), online reputation, and realign the goals of the company with marketing strategy. Creative problem solving and working across teams to accomplish campaign objectives was a daily occurence. My team worked diligently together to influence hundreds of thousands of dollars in revenue, increasing social engagement and website conversions across 8 businesses and individual markets around the US. As a Hubspot platinum partner agency, we were able to utilize many workflows, automations, and CRM tools that aided the success of our clients.
2015 - 2018
Owner / CEO
Redhead Cleaning Company
Cofounded successful residential cleaning company which turned a $250 investment into a Quarter Million in sales, 0 company debt, 30% profit margin in just 3 years. I oversaw the business development, management, and operations from HR to product systems and financial analysis. I created the first company website along with developing branding and marketing strategies that led us to be #1 on Google for our area despite hefty pre-existing competition.
• Rose to the #1 Organic search spot on Google within 12 months
• Implemented Fully Online booking system for all cleanings.
• Created and Implemented workshops for Employee Financial Planning (As well as being a Living Wage Certified Business)
GO AHEAD NERD OUT
⬩ Wordpress ⬩ Wix ⬩ Shopify ⬩ Hubspot ⬩ Salesforce ⬩ SEO (on-page & off-page) ⬩ Google Analytics ⬩ Google Search Console ⬩ Ahrefs ⬩ Screaming Frog
⬩ CRM Management ⬩ Asana ⬩ Trello
⬩ Slack ⬩ Microsoft Office ⬩ Microsoft Powerpoint ⬩ Microsoft Word ⬩ Microsoft Excel ⬩ Google Drive ⬩ Google Docs
⬩ Google Sheets ⬩ Google Presentation
⬩ Quickbooks ⬩ Zoom
⬩ Soapbox ⬩ Canva
2013 - 2015
GEORGIA STATE UNIVERSITY
BBA - Bachelors of Business Administration
2012 - 2013
UNIVERSITY OF ALASKA ANCHORAGE
Associates in Marketing & Communication
SNAPSHOT OF A PROFESSIONAL DOER
⬩ Customer Service ⬩ Contract negotiation ⬩ Sales ⬩ Project management ⬩ Project planning ⬩ Account Manager ⬩ Team Leader ⬩ Training & Delegation ⬩ Copywriting ⬩ Editing ⬩ Conversion Writing ⬩ Advertising Copywriting ⬩ Advertising Design ⬩ Keyword research ⬩ SEO research ⬩ Competitor analysis ⬩ Market analysis ⬩ Marketing strategy ⬩ Social media strategy ⬩ Video / Photography content strategy ⬩ Reputation Management ⬩ Brand strategy ⬩ Digital Marketing ⬩ User Experience UX ⬩ Email Marketing ⬩ Ecommerce ⬩ Optimization ⬩ Business Development ⬩ Customer Engagement ⬩ Community Engagement ⬩ Event Planning ⬩ Event Management ⬩ Communication ⬩ Management ⬩ Human Resources ⬩ Teamwork ⬩ Creative problem solving ⬩ Creative strategy ⬩ Brainstorming Wiz
WHAT PEOPLE SAY
Director of Marketing
When I need to brainstorm, I reach out to Callie. She is chock full of fresh ideas and creative ways to improve business performance whether that be through marketing, sales enablement, refining processes and systems, or team development. With fearless dedication to learn what needs learned and implement what needs implemented, I have seen Callie be an asset to multiple businesses and teams.
I worked with Callie at Builder Funnel where she was leading strategy for the clients we worked on together. She was a great leader and taught me so much about client relationships and marketing strategy. Callie is SUPER passionate about anything she sets her mind to. With her ability to think critically and desire to better the world, she will be a great addition to any team.